Beyond the Business Card

As a Canadian Founder, you have spent decades earning the expertise. We turn it into books, authority content, and reusable strategies, so the room already knows who you are before you speak.

Véronique Lacroix

Founder

Helping Canadians Leaders Turn Ideas Into Autorithy

Authority on Every Shelf ̴ Memorable Long After the Meeting

Why a Book Matters

A business card was designed to be forgotten. Your expertise deserves better.

A card gets filed. A book gets kept.

Nobody has ever thrown away a hardcover with your name on the spine. Your book stays on the desk, in the carry-on, on the shelf — working for you months after the conversation ended.

It ends the price conversation.

Authors are not compared on rate; they are chosen on authority. When you arrive as the person who wrote the book on the subject, the negotiation starts from a different place entirely.

It scales the pitch you can only give once.

You cannot be in nine rooms at once. Your book can. It carries your philosophy, your framework and your voice into every meeting you were not invited to.

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04 It makes referrals effortless.

Clients rarely remember how to describe what you do. Handing someone your book is the easiest referral a champion can make — and the one most likely to convert.

Having a book is the new business card

The Premise

An object that outlives the meeting.

Every owner we work with already has the material — the framework they teach their team, the argument they make at every conference, the story of the year everything nearly collapsed. What they lack is the structure and the discipline to get it out of their head.

That is our entire job. We interview, shape, edit, design and publish. You keep running your company.

Years of experience in storytelling

Véronique Lacroix went back to school to acquire a double PhD in history for one reason: she loved to be told a good story. After pursuing writing as a hobby since the age of 15, writing a Master's memoir and a Thesis, she became a Managing Editor and started telling other people's stories. She has been published in multiple publications, like Her Forward, Global Women Magazine, Di$rupt, The NYC Independent and The San Francisco Daily.

Storytelling is the oldest form of communication and community building, and Véronique has made it her mission to help other Canadian founders and business owners keep the tradition alive.

Her rule for every client is the same: the book must sound like you on your best day, and it must earn its place on a desk.

Your Founder

“Your competitors will hand out cards. You will hand them something they feel obliged to read.”

“After I joined one of Véronique's free events, I was hooked instantly. Since then, I've followed her journey to the point where I co-authored for one of her books. Véronique is such a down-to-earth person with such a strong point of view; it's something you can only admire.”

- Elena Atkinson, Human Design Digital Support Strategist

“Véronique’s passion, intuition, and attention to detail are unparalleled. She understood my vision deeply and provided clear, neurodivergent-friendly guidance that made sharing my story feel effortless and natural. Her work surpassed businesses charging five to ten times more. If you want publishing to feel like a genuine expression of who you are, hire Véronique.”

- Ariel Zeigler, Owner of Heart N Sole Wellness

Book Your Call

Bring one idea. Leave with a book outline.

A fifteen-minute discovery session, no charge. We discuss your project, and tell you honestly whether you are ready to write it.